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" I've spent most of my life thinking of advertising as a sort of dirty business, but in fact the same mechanisms work: you get input from someone, you get inspired and you give back. So I enjoyed it..."
(Brian May, Queen, Guitarist magazine, December 1992) (foto: softpedia.com)


We start planning of advertising campaign from target market analysis, definition of target groups and testing of advertising offers. During this work, it often comes to light, that there is no need to make advertising before other different questions are solved.

Why some Clients are not satisfied with work don by their agency? Sometimes, Client expect from advertising more, than it can in reality achieve. We take a sober view on advertising.

In about half of the cases we recommend to the Clients not to spend their money for advertising.